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Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. That meant that our boards were packaged in boxes sold to retailers and were displayed on shelves in their computer stores.
All of you people who haven’t seen my blog, please remember my name or that website address. This was the first spot, the Hoover Dam in LasVegas. I changed the name, by the way, to MTGParadise.com. His name is Kai Budde. I then went and found a university student who was interested in internet marketing.
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