Startup Professionals Musings

SEPTEMBER 28, 2012

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 289

Social Media Small Business Media Technical Review 289

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

NOVEMBER 2, 2013

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Read everything you can about viral marketing.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

SEPTEMBER 27, 2011

The simple answer is that if you need funding, do your homework and start networking early. They don’t yet realize the low-cost potential for lead generation, branding, customer loyalty, direct marketing and e-commerce. Fundraising is indeed brutally tough at all stages.

Elevator Pitch 241

Elevator Pitch Entrepreneur Startup Silicon Valley 241

Both Sides of the Table

AUGUST 3, 2009

LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). Mark Suster, QD3, Brian Solis, Chamillionaire, Ian Rogers, Brian Zisk.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228