Startup Professionals Musings

SEPTEMBER 28, 2012

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 289

Social Media Small Business Media Technical Review 289

YoungUpstarts

DECEMBER 9, 2013

Besides the loss of potential future revenue, any sunk costs (costs you initially incur to gain the customer) are unrecoverable. Before technology made it possible for people to connect with each other anytime and anywhere, customer-business interaction was limited to phone calls and in-person visits. This can be a tough balancing act.

Customer 170

Customer Technical Review Florida Cofounder 170

Startup Professionals Musings

NOVEMBER 2, 2013

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

APRIL 9, 2012

Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

JULY 9, 2011

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

FEBRUARY 3, 2011

Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JUNE 4, 2010

Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 222

Social Media Media Marketing Social Network 222