Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Executive team.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Duct Tape Marketing

APRIL 11, 2013

Here are a few tips to boost your content marketing: 1. Subtract the sales pitch. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. If You Liked This Post.

Small Business 75

Small Business Channel Audience Direct Marketing 75

Duct Tape Marketing

APRIL 24, 2012

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

Social Media 64

Social Media Public Relations SEO Lead Generation 64

YoungUpstarts

DECEMBER 1, 2013

Hoping that sales will get better or that conditions will improve is the wimp’s approach. In my book, there’s the story of a salesperson who did extensive research on each sales lead she got. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy. Her reasoning?

Florida 182

Florida Cofounder Tampa Hiring 182

Duct Tape Marketing

OCTOBER 27, 2017

As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Get more responses to direct mail.

Marketing 57

Marketing Redemption Channel SMS 57

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 45

Social Media Media Framework Advertising 45

Rob Go

AUGUST 10, 2011

This valuation is for a company with 200 million registered users (although a much smaller # are active) and estimated revenues of around $200 million, equating to a steep multiple of 40 times sales for the microblogging service. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

Duct Tape Marketing

DECEMBER 11, 2019

Mike Yan: We believe that messenger is a great way to actually drive business outcomes and to help you with marketing, with sales, with support, to help you convert better, and not just, “Hey this as something fun, that has this novelty, but doesn’t have any value.” You can ask the same questions.

Marketing 47

Marketing SMS Channel Conversion 47

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The biggest deal I’ve ever done was a sale of a $100,000 website. I was still nervous because I hadn’t really invested that kind of money and negotiated a sale before, so I went to bed that night after I made the offer, wondering whether I was going to follow through with it. I saw them for sale and checked out the traffic statistics.

Technical Review 73

Technical Review Software Review Prospectus Audience 73