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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. My advice is to pick one, start slow, and spread out as you learn.

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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

To a small business owner who has a small number of customers, losing just one customer has a significant impact on organizational health. As a small business owner, of course you’re going to try to cut costs and stretch the budget wherever possible. Being cheap about the wrong things. pat yourself on the back.

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

Many entrepreneurs use the phrase “It’s not personal; it’s business” to justify keeping their customers at arm’s length. But the truth is, especially if you’re at the head of a small business, every customer interaction is personal. Today, many small businesses that wouldn’t be able to exist without technology are thriving.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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Nine Risks You Must Take (And Keep On Taking) To Build A Sustainable Business

YoungUpstarts

Sure, as a small business, money is tight, but the simplest solutions are just as effective as grand gestures. To a small business owner who has a small number of customers, losing just one customer has a significant impact on organizational health. Send birthday cards or holiday cards.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Or are you too busy? entrepreneur get started small business social media'

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.