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Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. My advice is to pick one, start slow, and spread out as you learn.
YoungUpstarts
DECEMBER 9, 2013
Many entrepreneurs use the phrase “It’s not personal; it’s business” to justify keeping their customers at arm’s length. But the truth is, especially if you’re at the head of a small business, every customer interaction is personal. Today, though, technology has changed that model. This can be a tough balancing act.
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YoungUpstarts
MAY 8, 2014
To a small business owner who has a small number of customers, losing just one customer has a significant impact on organizational health. As a small business owner, of course you’re going to try to cut costs and stretch the budget wherever possible. Treating technology as a magic bullet.
YoungUpstarts
NOVEMBER 15, 2013
Money buys resources, technology, and manpower — all critical elements in helping a new business succeed. Sub in new technology, a bigger store, a larger advertising budget, and on and on, for those two pennies and you get excuses made by struggling entrepreneurs everywhere. It takes courage.
Startup Professionals Musings
NOVEMBER 2, 2013
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Or are you too busy? entrepreneur get started small business social media'
Startup Professionals Musings
JULY 9, 2011
It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.
Startup Professionals Musings
JUNE 4, 2010
According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. What’s the problem?
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