ConversionXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Use thought leadership to spark conversation.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. Let me pause here and explain my own background a bit because I think it will help make my points more clear. Digital retail spoke to my passion since I was a child. in honor of my mother.

Software Review 48

Software Review Sales Cofounder Analytics 48

crowdSPRING Blog

SEPTEMBER 25, 2011

In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing. But what we don’t do is treat that little 2″x3.5″

Lean 112

Lean Marketing Public Relations Small Business 112

OnlyOnce

JANUARY 20, 2010

.  At the time, I noted that my interests would be on consumer advocacy and engagement, execution around interactive marketing issues and the internet community, and transparency around the organization itself.   Some of the questions have answers – others don’t at this stage or can’t given confidentiality agreements. 

Washington 48

Washington Community Email Search 48

Occam's Razor

JANUARY 30, 2012

Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. Now you can focus even more by embedding the segments your leadership cares about right into the report! What happens across multiple visits by the same person?

Analytics 146

Analytics Metrics API Web 146

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped.

Analytics 248

Analytics Retention Social Media Startup 248

Steve Blank

APRIL 30, 2009

The only “award&# in marketing that matters is sales revenue Marketing needs to own all the marketing in a channel Core competencies cannot be outsourced until they’re learned Filed under: Marketing , SuperMac , Technology | Tagged: Steve Blank « Preparing for Chaos – the Life of a Startup Customer Development Talk (..)

Sales 120

Sales Silicon Valley RSS Las Vegas 120

crowdSPRING Blog

OCTOBER 5, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Applying Traditional Direct Marketing Principles to the Digital Age – CRM Magazine – [link]. Teens don’t even know ads exist. – [link].

Social Media 91

Social Media Small Business Design Media 91