Remove Direct Marketing Remove Leadership Remove Redemption
article thumbnail

From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Inflation: The Next Big Opportunity? While all this was true, something else was going on.