Remove Direct Marketing Remove Management Remove Revenue
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8 Key Focus Elements Will Attract Startup Investors

Startup Professionals Musings

No organization can manage more than 3 to 5 goals and priorities without becoming unfocused and ineffective. Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Limited goals and priorities.

Startup 257
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Entrepreneurs Need To Keep Their Business Focused

Startup Professionals Musings

No organization can manage more than 3 to 5 goals and priorities without becoming unfocused and ineffective. Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Limited goals and priorities.

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Entrepreneurs Need To Keep Their Business Focused

Gust

No organization can manage more than 3 to 5 goals and priorities without becoming unfocused and ineffective. Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Limited goals and priorities.

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

Besides the loss of potential future revenue, any sunk costs (costs you initially incur to gain the customer) are unrecoverable. You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. That’s where word-of-mouth advertising begins.

Customer 170
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Social media is seen as something new that can be bolted onto existing CRM and loyalty management platforms. Too much was at stake, we couldn’t afford the risk of destabilizing everything and losing substantial revenue.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. — Danny Sullivan (@dannysullivan) April 16, 2020. Where are you starting from?

SEO 122
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YourBuzz Helps Small Businesses Manage Online Buzz

YoungUpstarts

And here’s yet another: American Express OPEN launches YourBuzz , a free tool to help small businesses manage their online presence. Here are some of the things users can do with YourBuzz : Manage Online Presence. Manage Online Connections. Highlight influencers in your Social Customer Relationship Management (CRM).