Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Traditional marketing hype won’t get you the attention you need. every month.

Marketing 240

Marketing Viral Channel Metrics 240

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. Every Brand Marketer has written down the brand persona. It is impossible to understand.

Web 165

Web Design Marketing Security 165

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. How Important Is Email Marketing in eCommerce? How Important Is Email Marketing in eCommerce? So, what’s the truth about the state of email marketing in eCommerce? Direct Marketing vs. Transactional: Which Is Best? Eastern on Tuesday.

eCommerce 48

eCommerce Email Conversion Marketing 48

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. According to a recent Markets and Markets report, the predictive analytics market is growing at a compound rate of 22.1%, and is expected to reach $12.41 But whatever the name, the opportunity is still there, and it’s large.

Analytics 177

Analytics Retention Social Media Campaign 177

YoungUpstarts

JUNE 11, 2018

If you own a small business, you should know that internet marketing is essential to your company’s success. There are so many great marketing strategies out there, like SEO, Local SEO, PPC ads, and more. When customers enter that fence, you’re able to market to them and send them messages. Location-Based Marketing tool.

Small Business 189

Small Business Marketing Massachusetts SEO 189

Duct Tape Marketing

OCTOBER 29, 2024

How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach written by John Jantsch read more at Duct Tape Marketing   The Duct Tape Marketing Podcast with Leigh Shulman In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. Here we go. (00:50):

Cloud 74

Cloud New York Curation Columbus 74

crowdSPRING Blog

OCTOBER 5, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! More amazing bus ads in the Social Media & Marketing section below. How To Grow Your Business With Content Marketing (20 tips) – [link]. – [link]. – [link].

Social Media 91

Social Media Small Business Design Media 91

YoungUpstarts

JUNE 27, 2013

With all the hype surrounding digital advertising, one would’ve thought that traditional methods of marketing have been rendered absolutely obsolete. billion is still spent, ever year, on direct marketing? Consider the following numbers: 3.6%: Forecasted increase in spending on direct mail marketing in the next year.

Marketing 233

Marketing Forecast Campaign Direct Marketing 233

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

AUGUST 24, 2014

Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan. Prioritize marketing channels. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time.

Entrepreneur 257

Entrepreneur Technical Review Angel Investor China 257

YoungUpstarts

DECEMBER 7, 2017

Triggered marketing is a promotion trend that uses data analytics and the target clients’ emotions to guide them into making a purchase that fits into a business’ plan. And many businesses today are jumping on the triggered marketing bandwagon to achieve marketing success. Using collected data to make a difference in marketing.

Marketing 124

Marketing Analytics Campaign Email 124

Duct Tape Marketing

OCTOBER 24, 2024

How to Build Game-Changing Strategy by Choosing Your Customers and Competition written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Seth Godin In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin.

Customer 61

Customer Cloud Curation Columbus 61

YoungUpstarts

OCTOBER 26, 2017

The World Bank has once placed Puerto Rico as one of the most competitive markets in Latin America with high economic growth. Mainland companies who would like to set up a business will find it easy to invade the market primarily because people are looking for competitive products and services.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. According to a recent Markets and Markets report, the predictive analytics market is growing at a compound rate of 25.2%, and is expected to reach $5.24 But whatever the name, the opportunity is still there, and it’s large.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

JANUARY 14, 2023

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. These are more likely scalable and investable.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

YoungUpstarts

JULY 26, 2017

by Pravya Pravin, product marketer at iZooto. In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. IDC research shows that the SaaS market will surpass $112.8 SaaS marketing is unlike other marketing. Content Marketing.

Web 127

Web Software Review Software Technical Review 127

Startup Professionals Musings

MAY 27, 2013

Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan. Prioritize marketing channels. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time.

Startup 257

Startup Technical Review Angel Investor China 257

OnlyOnce

FEBRUARY 25, 2010

New Blog of Note in the Direct Marketing World Gene Raitt, Chairman of the DMA, has launched a new blog today called DM Unplugged. Gene won't be the only contributor -- over time, other DMA board members (including me) and thought leaders in the direct and interactive marketing communities at large -- will contribute as well.

Direct Marketing 48

Direct Marketing Marketing Community Developer 48

Startup Professionals Musings

APRIL 28, 2023

Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Benchmark your practices against a true peer.

Non-Compete 262

Non-Compete Intellectual Property Merger Acquisition 262

YoungUpstarts

NOVEMBER 7, 2016

Online marketing is now an integral part of operations that helps to increase brand awareness and drive sales, however because of this, many businesses are choosing to ignore their offline marketing. Word-of-mouth marketing can also be highly beneficial for your business. Attending exhibitions. Sponsoring local events.

Marketing 124

Marketing Advertising Distribution Reputation 124

The Startup Magazine

OCTOBER 15, 2018

There is a way to gauge potential success of your product and market it to a demographic before official launch. It is a process called content marketing. It is a set of custom marketing strategies you need to engage in to ensure that your product identifies, attains, retains and grows its demographic. Content Marketing Basics.

Marketing 121

Marketing Social Media Campaign Startup 121

YoungUpstarts

MARCH 22, 2018

Direct-mail marketing is usually expensive, but keep in mind that an effective campaign could easily and quickly offset your costs and increase business profits. It is why most companies take full advantage of direct-mail marketing to engage customers. Use a Data-Driven Approach. Personalize your Campaign.

Marketing 133

Marketing Campaign Database Channel 133

YoungUpstarts

DECEMBER 15, 2016

There is likely no business owner who hasn’t made a few mistakes in the marketing department. When it comes to marketing your business, “trial and error” comes with the territory of finding which avenues will work best for your brand and your target audience. Not Setting a Marketing Budget.

Marketing 100

Marketing Startup Audience Social Media 100

Duct Tape Marketing

JANUARY 20, 2022

Standing Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Michalowicz. In this episode of the Duct Tape Marketing Podcast , I interview Mike Michalowicz. And we’re talking about his latest book called – Get Different: Marketing That Can’t Be Ignored!

Marketing 95

Marketing eCommerce Audio Networking 95

YoungUpstarts

DECEMBER 5, 2014

Christmas represents a fantastic opportunity to grow sales through targeted direct mail marketing campaigns. The marketplace is at its most competitive during the Christmas period, so your marketing campaign needs to be professional, eye-catching and tailor-made for your target audience. Build a mailing list.

Sales 187

Sales Marketing Dividend Campaign 187

Startup Professionals Musings

JUNE 5, 2012

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Understand the Funnel.

Marketing 52

Marketing Social Media Campaign Advertising 52

OnlyOnce

MAY 3, 2011

The Direct Marketing Association (DMA) has long been a leading voice for direct marketing for nearly 100 years – back when direct marketing was really only about postal. If your young company is doing something new and innovative in direct marketing, consider submitting for an award.

Early Stage 109

Early Stage Direct Marketing Technical Review New York 109

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 120

Marketing Social Media Startup Channel 120

YoungUpstarts

OCTOBER 3, 2019

The company website has the potential to become your greatest marketing asset and selling platform by far. The website should be the key feature within your digital marketing strategy. Using Facebook or Instagram to market the business in an effective way can make a huge difference to traffic. Poor Target Marketing.

Sales 113

Sales Software Review Social Media eCommerce 113

Gust

AUGUST 17, 2014

Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

Women Entrepreneurs Can

MAY 31, 2023

This can have a devastating impact and ultimately leave you struggling to make any type of headway on the market. It could also mean that they spread bad buzz about your business online and leave you struggling to compete in what is almost certainly a crowded market. This won’t simply stop them buying from you.

Software Review 52

Software Review Social Media Security Web 52

The Startup Magazine

NOVEMBER 6, 2018

Here, with Direct Letterbox Marketing, which offers a leaflet distribution service, we look at how you can reap the rewards of correct marketing. With this knowledge, it might be time to rethink your email marketing strategies to ensure the best results possible from your campaign. Communication is key.

Email 101

Email Marketing Distribution Audience 101

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

APRIL 19, 2020

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. These are more likely scalable and investable.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. According to a recent Gartner report , the business intelligence market is growing nine percent per year, will exceed $80 billion by 2014, with about 50 percent from predictive analytics by that time.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

MAY 4, 2011

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

Partner 225

Partner Non-Compete Merger Technical Review 225