Direct Marketing Marketing Merger 
Startup Professionals Musings
APRIL 28, 2023
Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Benchmark your practices against a true peer.
Startup Professionals Musings
AUGUST 1, 2020
Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Benchmark your practices against a true peer.
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Startup Professionals Musings
JUNE 5, 2012
We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.
Startup Professionals Musings
MAY 4, 2011
We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.
Startup Professionals Musings
SEPTEMBER 1, 2018
Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Benchmark your practices against a true peer.
Startup Professionals Musings
JUNE 14, 2014
Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone. Where your competitor isn''t really competing with your direct market, you can refer business to each other without anyone losing customers. Benchmark your practices against a true peer.
Startup Professionals Musings
AUGUST 10, 2016
Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Benchmark your practices against a true peer.
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