Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 289

Social Media Small Business Media Technical Review 289

Steve Blank

OCTOBER 24, 2016

If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. Yet a very smart CEO missed all of these. What’s Missing?

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. Yet a very smart CEO missed all of these. What’s Missing?

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. On the movie production side, it’s time to start doing analyses on movie scripts, based on reaction to similar movies, to predict box office revenue and cities to hit. Education – guided studying for targeted learning. billion by 2018.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

JUNE 5, 2012

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. Cost sharing and economies of scale.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Startup Professionals Musings

MAY 27, 2013

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan.

Startup 257

Startup Technical Review Angel Investor China 257

Startup Professionals Musings

JANUARY 14, 2023

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

Startup Professionals Musings

MAY 4, 2011

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. Cost sharing and economies of scale.

Partner 225

Partner Non-Compete Merger Technical Review 225

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. Don't you love happy customers and big revenues? It is impossible to understand.

Web 165

Web Design Marketing Security 165

Gust

AUGUST 17, 2014

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

YoungUpstarts

OCTOBER 3, 2019

The company website has the potential to become your greatest marketing asset and selling platform by far. The website should be the key feature within your digital marketing strategy. Using Facebook or Instagram to market the business in an effective way can make a huge difference to traffic. Poor Target Marketing.

Sales 113

Sales Software Review Social Media eCommerce 113

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. On the movie production side, it’s time to start doing analyses on movie scripts, based on reaction to similar movies, to predict box office revenue and cities to hit. Education – guided studying for targeted learning.

Analytics 246

Analytics Retention Startup Social Media 246

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. First Steps in Growth Hacking for Startups.

API 167

API Viral Startup Retention 167

Duct Tape Marketing

OCTOBER 24, 2024

How to Build Game-Changing Strategy by Choosing Your Customers and Competition written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Seth Godin In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin.

Customer 61

Customer Cloud Curation Columbus 61

Startup Professionals Musings

APRIL 19, 2020

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. On the movie production side, it’s time to start doing analyses on movie scripts, based on reaction to similar movies, to predict box office revenue and cities to hit. Education – guided studying for targeted learning. billion by 2020.

Analytics 120

Analytics Retention Social Media Campaign 120

YoungUpstarts

DECEMBER 4, 2018

An online coupon site is basically an advertising platform that facilitates group buying deals via direct marketing. As consumers, we love free things and businesses are tapping into this psychology by investing in online coupon sites. What are online coupon sites? How can businesses benefit?

Revenue 113

Revenue Advertising Database Direct Marketing 113

YoungUpstarts

DECEMBER 9, 2013

Besides the loss of potential future revenue, any sunk costs (costs you initially incur to gain the customer) are unrecoverable. And you can always take a cue from my favorite street hot dog vendor, whose most powerful marketing tool is his memory: He remembers each customer’s face along with their name and specific hot dog preferences.

Customer 170

Customer Technical Review Florida Cofounder 170

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Take The Marketing Assessment: Like this show? Duct Tape Transcript.

Differentiation 86

Differentiation Sales Cycle Audio Networking 86

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 261

Social Media Media Marketing Social Network 261

YoungUpstarts

SEPTEMBER 23, 2020

It’s not necessary for you to analyse market research to calculate which direction markets are expected to move. You would want to invest some of your small business revenue anyway, and since gold has always been a great inflation hedge, it seems the natural choice.

Institutional Investors 241

Institutional Investors Government Salary Stock 241

The Startup Magazine

OCTOBER 21, 2021

Contacts in your Facebook account make all the difference in marketing your product. Instagram stories, posts, special shop tab, and explore tab are ways to market products. It creates opportunities for direct marketing. It charges a 5% fee on revenue generated by emails it sends out. Facebook Shops. WooCommerce.

Social Media 133

Social Media Email SMS Advertising 133

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 222

Social Media Media Marketing Social Network 222

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Here’s the data… Image Source. Image Source.

Retention 48

Retention Email eCommerce Software Review 48

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Of course incumbents cannot be expected to jeopardize their revenue streams or investments in CRM platforms with new concepts that wipe out the need for their current solutions.

Programming 150

Programming Turkey Social Media Redemption 150

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. And there’s no better place to focus your efforts than on email marketing. The revenue generating potential is there. The power of email marketing is real. Plenty of statistics backs that up. Take a look.

Email 68

Email Customer Marketing Campaign 68

Berkonomics

JUNE 25, 2020

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. CPA (Cost per Acquisition).

Internet 62

Internet CPA Acquisition Revenue 62

Both Sides of the Table

DECEMBER 25, 2011

You can monetize via Google Ad Sales before you have enough revenue to build your own sales team. ” And then you can build email lists and market video content to your fans in the same way Gilt Groupe markets its clothes to its end consumers, making it an insanely scalable business. .” Sound familiar?

Silicon Valley 291

Silicon Valley Los Angeles Distribution Internet 291

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 267

Social Media Media Social Network Viral 267

Austin Startup

FEBRUARY 24, 2019

This is a huge recruiting year for data.world as we’ve found our product-market fit in the enterprise. As I’ve helped entrepreneurs find their own product-market fit and connected them to potential clients, investors, and Advisory Board members, I’ve spent a lot of time telling them about the “cool kids”. in honor of my mother.

Software Review 48

Software Review Sales Cofounder Analytics 48

Startup Professionals Musings

SEPTEMBER 7, 2013

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Ben's Blog

JUNE 18, 2011

If we are in a bubble, that is a bit of an odd commentary for a company that grew revenues 83% year-over-year and grew earnings 93% year-over-year. So it looks like the market leaders are trading closer to recession multiples than bubble multiples. Thirdly, the market is far bigger. Horace Dediu, Asymco. Today, there are over 2.1

Technical Review 60

Technical Review Software Review Valuation Internet 60

Startup Professionals Musings

APRIL 9, 2012

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity. Investors are looking for a large and growing market. Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

YoungUpstarts

JULY 4, 2011

Import customer profiles and contact information to segment direct marketing efforts. Market to these contacts directly based on available public information. Highlight influencers in your Social Customer Relationship Management (CRM). The good news?

Small Business 162

Small Business Management Aggregator Social Network 162

Startup Professionals Musings

FEBRUARY 14, 2016

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

FEBRUARY 3, 2011

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity. Investors are looking for a large and growing market. Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JANUARY 11, 2015

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120