Startup Professionals Musings

JANUARY 11, 2015

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. These are more likely scalable and investable.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

ConversionXL

JULY 11, 2016

Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Use marketing to amplify your product. Stacey MacNaught – Nobody Pays the Bills in “Social Shares” – Content Marketing That Delivers Tangible Value. 7 Basic Plots on Wikipedia ). Retarget and measure! Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

Duct Tape Marketing

JANUARY 28, 2013

Yes, launching a new product can be risky, but if you take stock of the following attributes before you start thinking about creating your blockbuster, you might stand an even greater chance of turning your idea into a sure-fire success. 2) The market understands the offering. 2) The market understands the offering.

Product 78

Product America Widget California 78

alexpoole.info

AUGUST 14, 2012

I found your really interesting piece while looking for evidence underpinning some received wisdom in the world of direct marketing: that charity appeals using a serif font are more successful than the same appeals if they use a sans serif font. Kate D says: January 1, 2012 at 1:52 pm. Thanks for your insights. Excellent work.

Technical Review 85

Technical Review Software Review Design Web 85

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). Do you have it in stock? This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Pascal's View

AUGUST 21, 2011

Capital Markets Advisory Partners cleaves the demand for pre-public VC-backed equities into two worlds: “Demand Pull (Buzz) and Supply Push (No Buzz) companies. … We have a stock market that works for one kind of buzzy (Demand Pull) stock but is a disaster for the rest of the economy.

Valuation 50

Valuation Social Media Media IPO 50

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Investment risk management.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Investment risk management.

Analytics 248

Analytics Retention Social Media Startup 248

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. Shows me again if the product is in stock. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. Every Brand Marketer knows the brand attributes.

Web 165

Web Design Marketing Security 165

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Investment risk management.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Investment risk management.

Analytics 177

Analytics Retention Social Media Campaign 177

Up and Running

FEBRUARY 23, 2016

Step 5: Marketing your farm and products. Gregory Heilers has helped on two startup farms: his father’s 200-acre grass-fed beef and goat farm, which also includes an orchard, a berry patch, and a vegetable garden, with areas set aside for future logging; and on a seven-acre organically grown market garden in upstate New York.

Colorado 60

Colorado Southern California Business Plan Oregon 60

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Investment risk management.

Analytics 120

Analytics Retention Social Media Campaign 120

mashable.com

JULY 18, 2012

When it comes to the most famous company that got away, Groupon — which was offered and turned down $6 billion in 2010, and recently fell below that market cap — Lawee refuses to speculate about whether it would have fared better inside the Googleplex.). ” Going down in Google history is a lure that must be hard to resist.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

JULY 20, 2019

Generating revenue via email marketing requires strategy. Once you perfect your ecommerce email marketing strategy, conversions will soar. How important is email marketing for ecommerce? So what’s the truth about the state of email marketing in ecommerce? via Marketing Optimization Podcast). Not necessarily.

eCommerce 90

eCommerce Email Conversion Marketing 90

Steve Blank

OCTOBER 24, 2016

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. How Important Is Email Marketing in eCommerce? How Important Is Email Marketing in eCommerce? So, what’s the truth about the state of email marketing in eCommerce? Direct Marketing vs. Transactional: Which Is Best? Eastern on Tuesday.

eCommerce 48

eCommerce Email Conversion Marketing 48

Ben's Blog

JUNE 18, 2011

Here is a telling statement from an analyst on Apple’s most recent quarter: Apple’s stock price to earnings ratio has dropped to 16.72. So it looks like the market leaders are trading closer to recession multiples than bubble multiples. Thirdly, the market is far bigger. Ex-cash it’s 13.5. What is next?

Technical Review 60

Technical Review Software Review Valuation Internet 60

Duct Tape Marketing

NOVEMBER 14, 2018

Transcript of How Human Connection Elevates Marketing written by John Jantsch read more at Duct Tape Marketing. In this episode of Duct Tape Marketing Podcast, I am visiting with my old friend, Seth Godin. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

Marketing 75

Marketing Artificial Inteligence Vesting Small Business 75

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Magnificent. Data is important.

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Financial markets are driven by two powerful emotions – greed and fear.”. Fear and greed are commonly known as the two general forces that guide financial markets. Greed also has its history in financial market psychology.

Campaign 48

Campaign Texas Conversion Non-Compete 48

ConversionXL

APRIL 20, 2016

If you’ve got the time, watch his poetic “Modern Man” routine: Comedians like Carlin rail against the softening of language, the vague generalities that (mostly) marketers thrust into public discourse. Basically, jargon is like the cheesy stock photo of the copywriting world. Direct marketers know that the words you use do matter.

B2B 48

B2B Audience North America Boston 48