Direct Marketing Merger Partner 
Startup Professionals Musings
MAY 4, 2011
Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. But remember that “dancing with the wolves” can also get you eaten for lunch. Cross endorsement.
Startup Professionals Musings
JUNE 5, 2012
Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. But remember that “dancing with the wolves” can also get you eaten for lunch. Cross endorsement.
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Startup Professionals Musings
JUNE 14, 2014
Where your competitor isn''t really competing with your direct market, you can refer business to each other without anyone losing customers. Both partners must not forget they are still competitors. Let market response dictate a later split, merger, or acquisition. Benchmark your practices against a true peer.
Startup Professionals Musings
AUGUST 1, 2020
Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Both partners must not forget they are still competitors. Let market response dictate a later split, merger, or acquisition. Benchmark your practices against a true peer.
Startup Professionals Musings
APRIL 28, 2023
Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Both partners must not forget they are still competitors. Let market response dictate a later split, merger, or acquisition. Benchmark your practices against a true peer.
Startup Professionals Musings
SEPTEMBER 1, 2018
Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Both partners must not forget they are still competitors. Let market response dictate a later split, merger, or acquisition. Benchmark your practices against a true peer.
Startup Professionals Musings
AUGUST 10, 2016
Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Both partners must not forget they are still competitors. Let market response dictate a later split, merger, or acquisition. Benchmark your practices against a true peer.
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