Direct Marketing Merger Product 
Startup Professionals Musings
APRIL 28, 2023
Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Willing to learn from each other.
Startup Professionals Musings
AUGUST 1, 2020
Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Willing to learn from each other.
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Startup Professionals Musings
JUNE 5, 2012
As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product.
Startup Professionals Musings
MAY 4, 2011
As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product.
Startup Professionals Musings
SEPTEMBER 1, 2018
Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Willing to learn from each other.
Startup Professionals Musings
JUNE 14, 2014
Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Willing to learn from each other.
Startup Professionals Musings
AUGUST 10, 2016
Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Willing to learn from each other.
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