Direct Marketing Merger Software Review 
Startup Professionals Musings
JUNE 5, 2012
As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Cross endorsement.
Startup Professionals Musings
MAY 4, 2011
As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Cross endorsement.
Duct Tape Marketing
MAY 9, 2017
They’re pulling in things like critical reviews so if a business is on [00:03:32] or Eater or some of these other — depending on your industry you know maybe it’s something like Superlawyers if you’re a lawyer. John: What do you think about the trend to blend organic and paid. David: Sure.
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