Remove Direct Marketing Remove Merger Remove Technical Review
article thumbnail

Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

For instance, Dell and HP are strong competitors on notebook computers, but both offer Intel processors, rather than building their own to keep component costs down and broaden their application market through compatibility. Up-sell related products after the initial sale. Cross endorsement.

article thumbnail

Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

For instance, Dell and HP are strong competitors on notebook computers, but both offer Intel processors, rather than building their own to keep component costs down and broaden their application market through compatibility. Up-sell related products after the initial sale. Cross endorsement.

Partner 225
article thumbnail

Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

They’re pulling in things like critical reviews so if a business is on [00:03:32] or Eater or some of these other — depending on your industry you know maybe it’s something like Superlawyers if you’re a lawyer. John: What do you think about the trend to blend organic and paid. David: Sure. David: Yes. Absolutely.

Search 32