Startup Professionals Musings

NOVEMBER 2, 2013

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Define relevant metrics and measure. That means first take some baseline measurements of, for example, lead arrival rate today, and costs associated with your current media marketing.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Define relevant metrics and measure. That means first take some baseline measurements of, for example, lead arrival rate today, and costs associated with your current media marketing.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Who is your customer, what is the price, and how much does it cost you to build one? Executive team. Marty Zwilling.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Who is your customer, what is the price, and how much does it cost you to build one? Executive team. Marty Zwilling.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Define relevant metrics and measure. That means first take some baseline measurements of, for example, lead arrival rate today, and costs associated with your current media marketing.

Social Media 222

Social Media Media Marketing Social Network 222

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality. Is your company heavily into Direct Marketing (email, snail mail etc)? So hopefully it was helpful to you.

Analytics 115

Analytics Conversion PPC Metrics 115

The Startup Magazine

JANUARY 22, 2024

Unlike direct marketing or sales efforts, the impact of PR can be less tangible. However, modern PR firms employ various tools and metrics to track the effectiveness of their strategies, from media impressions and social media engagement to changes in customer sentiment and brand perception.

PR 146

PR Public Relations Reputation B2C 146

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Who is your customer, what is the price, and how much does it cost you to build one? Executive team. Marty Zwilling.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. These should include in-store signage, product packaging, marketing collateral, and business cards.

Marketing 120

Marketing Social Media Startup Channel 120

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Image Source. click rate. Image Source.

Retention 48

Retention Email eCommerce Software Review 48

ConversionXL

DECEMBER 13, 2018

Custom dimensions and metrics. GA360 allows users to roll up reporting from multiple properties efficiently with capabilities not available in the free version—deduplicating users, stitching sessions, inheriting custom dimensions and metrics, etc. Create audience lists from customer interactions in the Salesforce Marketing Cloud.

Analytics 126

Analytics Cloud Audience Campaign 126

alexpoole.info

AUGUST 14, 2012

I found your really interesting piece while looking for evidence underpinning some received wisdom in the world of direct marketing: that charity appeals using a serif font are more successful than the same appeals if they use a sans serif font. Eyetracking metrics (book chapter). metrics (1). Follow @AlexPoole_UX.

Technical Review 85

Technical Review Software Review Design Web 85

ConversionXL

MAY 27, 2022

Lead generation operates two levers that contribute to growth : Number of new leads generated (measured as a monthly quantity); Quality of new leads generated (typically measured with a conversion metric ). Use direct marketing to continue the conversation. Webinars are a useful tactic for separating high and low-intent leads.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Occam's Razor

JUNE 28, 2007

You also probably not have a complete picture of your website, as in you forgot to tag page x and your marketing department sent off a million direct marketing emails pointing to that page or page y got indexed by Google and is attracting a bunch of traffic now and you have no idea.

Analytics 74

Analytics Web Green Metrics 74

Duct Tape Marketing

AUGUST 11, 2016

written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. That was a very important metric for him. asks Allen.

Acquisition 53

Acquisition Cost Customer .Net 53

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Pascal's View

AUGUST 21, 2011

Because over 70% of daily trading activity is driven by rapid turnover funds, public market valuations at any given point in time are even less indicative of fundamental enterprise value than they ever have been. It is also now evident that these inflated valuations have not proven to be sustainable in the public markets.

Valuation 50

Valuation Social Media Media IPO 50

aweissman.com

DECEMBER 27, 2006

Scott Karp wrote last week that innovations in online advertising could dethrone the page view as the metric of choice. I see alot of similarities here to the direct marketing industry which is data driven like this. Jarvis picks up on it today, from a different angle.

Advertising 20

Advertising Analytics Metrics Campaign 20

ConversionXL

JULY 3, 2020

SEO requires backend considerations but doesn’t, in many cases, drive editorial strategy, says Smullen: If someone were to build a paywall-worthy brand from scratch and get bogged down by domain authority metrics and traffic stats, they would never produce award-winning content. App users are the most loyal users, according to Smullen.

SEO 122

SEO HTML Technical Review Caching 122

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. He runs that as a passive income stream, so that’s another strategy, especially if you already understand direct marketing and that’s your business. It’s entirely up to you. Increase traffic.

Technical Review 82

Technical Review Software Review Prospectus Audience 82

Occam's Razor

MAY 27, 2015

The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did.

Analytics 60

Analytics Marketing Mobile Audience 60

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. However, adoption on the brand side will likely be slower and far from complete.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

JULY 11, 2016

Report tangibly and make content marketing comparable to direct marketing channels. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Create custom reports in Google Analytics using metrics & dimensions to create (horizontal) funnels and micro-conversions. Mature your metrics. Retarget and measure!

PPC 48

PPC Analytics Video Non-Compete 48