Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. Define relevant metrics and measure. My advice is to pick one, start slow, and spread out as you learn.

Social Media 289

Social Media Small Business Media Technical Review 289

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Or should you focus on user engagement or virality?

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Pick a theme and a team for each and get started.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

NOVEMBER 2, 2013

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. Define relevant metrics and measure. My advice is to pick one, start slow, and spread out as you learn.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. Define relevant metrics and measure. My advice is to pick one, start slow, and spread out as you learn.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Who is your customer, what is the price, and how much does it cost you to build one? Executive team. Marty Zwilling.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244