Always Right: Five Risks You Must Take With Your Customers
YoungUpstarts
DECEMBER 9, 2013
Besides the loss of potential future revenue, any sunk costs (costs you initially incur to gain the customer) are unrecoverable. When they work with you, your customers should feel like they are entering the bar on the television show Cheers : ‘where everybody knows your name, and they’re always glad you came.’
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