SuperMac War Story 9: Sales, Not Awards « Steve Blank
Steve Blank
APRIL 30, 2009
Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. That meant that our boards were packaged in boxes sold to retailers and were displayed on shelves in their computer stores. Worry about the sales results.
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