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And the length of the salescycle, especially with the assisted living, has increased their salescycle by about 36%. And so I think the better job we can do with that, hopefully the more we can impact that very long salescycle to build trust a little bit quicker. That's just marketingassessment.co.
So the way that I do that in the cartoon campaign is that I … or say any of the reps from any of my clients will call up and they’ll say, “Hi, my name is so-and-so.” ” I’ll just use my name now, so, “Hi, I’m Stu Heinecke. We actually start bringing up the sales hit rate as well.
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