Direct Marketing Networking Social Media 
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
Startup Professionals Musings
NOVEMBER 2, 2013
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Currently, social media is the least used of all customer interaction methods. Social media demands two-way communication, rather than outbound only.
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Startup Professionals Musings
JULY 9, 2011
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.
Startup Professionals Musings
JUNE 4, 2010
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Start social networking with peers.
VC Cafe
SEPTEMBER 5, 2012
The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”
Both Sides of the Table
APRIL 28, 2010
It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. It was an early example of the power of direct marketing and subscription services. Enter ShoeDazzle. I think of it as Columbia House meets Zara.
Lightspeed Venture Partners
DECEMBER 3, 2010
Social games overflow out of Facebook. While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Real time web usage outpaces business models.
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