Startup Professionals Musings

SEPTEMBER 7, 2013

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Startup Professionals Musings

SEPTEMBER 1, 2018

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. Every startup has a core competency which should not be shared. Expand the market for both. Expand core competency and solidify strengths.

Partner 147

Partner Non-Compete Intellectual Property Merger 147

Startup Professionals Musings

AUGUST 10, 2016

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. Every startup has a core competency which should not be shared. Expand the market for both. Expand core competency and solidify strengths.

Partner 120

Partner Non-Compete Intellectual Property Merger 120

Startup Professionals Musings

APRIL 9, 2010

For “coopetition” (also called a strategic alliance) to work, companies need to very clearly define where they are working together, and where they are competing. Here is the right place to start with a good joint non-disclosure and non-compete agreement. Best of both creates a new market. Cross endorsement.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

alexpoole.info

AUGUST 14, 2012

Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading ( De Lange et al., Pingback: Are serifs or non-serifs easier to read? Arguments in favour of serif typefaces. 113-123 ).

Technical Review 85

Technical Review Software Review Design Web 85

YoungUpstarts

OCTOBER 26, 2017

To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country. Local businesses, in particular, will be able to take advantage of digital marketing as it increases their visibility and takes them to the forefront of the market.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

Startup Professionals Musings

FEBRUARY 14, 2016

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JANUARY 11, 2015

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Occam's Razor

JUNE 6, 2011

Every Analysis Ninja I know (not implementers, not data providers, not excel cross data store integrators – all good jobs) is very, very good at Multiplicity (answering a complex set of digital business questions using the best – often non-clickstream source). Look at non-profit entities (who have paid jobs). That is it.

Analytics 126

Analytics Web Salary Non-Compete 126

Women Entrepreneurs Can

JUNE 9, 2022

For example, if you usually market with just Google ads and SEO, you could send your products to online influencers and ask them to review them, or you could go old school and join a direct marketing campaign. Look at your current marketing and work out new ways to tell more people about what you do. . Ask for Feedback.

Non-Compete 52

Non-Compete SEO Audience Campaign 52

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Fear and greed have their place in financial bubbles as well, where, as changingminds.org put it , “prices go up sharply as people compete to buy a relatively scarce resource.” appeared first on ConversionXL.

Campaign 48

Campaign Texas Conversion Non-Compete 48

ConversionXL

JULY 3, 2020

As such, Google continued to get stopped at our paywall during crawls, and we became virtually non-existent in its search engine results pages. They also give publishers direct marketing potential with push notifications and newsletter subscriptions, all while secreting users away in a walled garden. Flexible Sampling (2017).

SEO 122

SEO HTML Technical Review Caching 122

ConversionXL

JULY 11, 2016

Logos from prominent companies mattered more than those from non-prominent companies. The lowest score for trustworthiness was the non-professional voice actor male voice (mine, if you were wondering). Report tangibly and make content marketing comparable to direct marketing channels. Retarget and measure!

PPC 48

PPC Analytics Video Non-Compete 48