Startup Professionals Musings

AUGUST 10, 2016

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. Every startup has a core competency which should not be shared. Expand the market for both. Expand core competency and solidify strengths.

Partner 120

Partner Non-Compete Intellectual Property Merger 120

ConversionXL

JULY 3, 2020

As such, Google continued to get stopped at our paywall during crawls, and we became virtually non-existent in its search engine results pages. They also give publishers direct marketing potential with push notifications and newsletter subscriptions, all while secreting users away in a walled garden. Flexible Sampling (2017).

SEO 122

SEO HTML Technical Review Caching 122

Startup Professionals Musings

SEPTEMBER 7, 2013

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Startup Professionals Musings

MAY 4, 2011

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. Companies need to very clearly define where they are working together and where they are competing.

Partner 225

Partner Non-Compete Merger Technical Review 225

Startup Professionals Musings

FEBRUARY 14, 2016

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JANUARY 11, 2015

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JUNE 5, 2012

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. Companies need to very clearly define where they are working together and where they are competing.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Women Entrepreneurs Can

JUNE 9, 2022

For example, if you usually market with just Google ads and SEO, you could send your products to online influencers and ask them to review them, or you could go old school and join a direct marketing campaign. Look at your current marketing and work out new ways to tell more people about what you do. . Ask for Feedback.

Non-Compete 52

Non-Compete SEO Audience Campaign 52