YoungUpstarts
JUNE 23, 2018
Since most advertisers focus heavily on digital marketing, which has become a $43 billion market , there’s plenty of room for direct marketing efforts of this sort. Online, local advertising might be a dance between optimizing your Google My Business listing and using PPC ads to target demographics you know well.
ConversionXL
NOVEMBER 4, 2011
Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. A confused mind always says ‘no’, goes the old direct marketing adage. What about here? CityCliq: 88.9% improvement.
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YoungUpstarts
JUNE 11, 2018
If you own a small business, you should know that internet marketing is essential to your company’s success. There are so many great marketing strategies out there, like SEO, Local SEO, PPC ads, and more. But have you heard of geofencing? Why Geofencing Is a Great Choice for Small Businesses. .
Occam's Razor
AUGUST 6, 2007
In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.
Occam's Razor
JULY 31, 2006
Is your company heavily into Direct Marketing (email, snail mail etc)? Are you spending excessively on PPC (Pay Per Click)? Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO. 4 : Conversion rate by top five referring url's. That is just a start.
Occam's Razor
JANUARY 30, 2012
Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics! But for your PPC campaigns?
Occam's Razor
AUGUST 28, 2006
Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights.
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