ConversionXL

NOVEMBER 4, 2011

Entice visitors to spend a longer time, come back to visit, bookmark it, and/or refer others to it. Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. Engagement. What about here? improvement.

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

JULY 31, 2006

Is your company heavily into Direct Marketing (email, snail mail etc)? Are you spending excessively on PPC (Pay Per Click)? Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO. 4 : Conversion rate by top five referring url's. You get the idea.

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 121

Metrics Analytics PPC Campaign 121

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. For the top websites that refer traffic, I wanted to know quickly (without having to do the math) which source sends traffic that tends to see more than one page. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics! My second favorite?

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). By Referring URLS (who is sending you traffic that might abandon at higher or lower rates).

Metrics 98

Metrics Analytics SEM Campaign 98