ConversionXL

NOVEMBER 4, 2011

Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. A confused mind always says ‘no’, goes the old direct marketing adage. What about here? CityCliq: 88.9% improvement.

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

JULY 31, 2006

Is your company heavily into Direct Marketing (email, snail mail etc)? Are you spending excessively on PPC (Pay Per Click)? Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO. 1 : Always show revenue next to conversion rate. That is just a start.

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 121

Metrics Analytics PPC Campaign 121

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. In this case, I've done that by adding a filter to segment revenue to only show social value. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. My second favorite?

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

AUGUST 28, 2006

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. That should give you some range to think about. Hence my recommendation to have a almost irrational adoration of this metric. This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48