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For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. At its core, publicrelations is about storytelling. They are adept at identifying the unique aspects of your brand and strategically positioning them in the market.
In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing. Related posts: Lean Marketing: PublicRelations strategies for small businesses and startups.
Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, publicrelations, and directmarketing work together as a single force, rather than allowing each to work as a stand alone.
If it is more of a business to business piece, then aim it at industry publications, which is your directmarket, rather than a more general audience. Alternatively, if it’s something quite significant that should get state-wide or even national coverage, your state metropolitan newspaper/s are appropriate.
If it is more of a business to business piece, then aim it at industry publications, which is your directmarket, rather than a more general audience. Alternatively, if it’s something quite significant that should get state-wide or even national coverage, your state metropolitan newspaper/s are appropriate.
Applying Traditional DirectMarketing Principles to the Digital Age – CRM Magazine – [link]. Teens don’t even know ads exist. Why would “better ads” change this? – [link]. A New Twist on Content – [link]. Why Big Content Is Worth the Risk – [link]. The Gospel According to Pinterest – [link].
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