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CRM became more sophisticated, resulting in detailed monthly statements and targeted directmarketing. Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Or this: “Apple doesn’t do loyalty because they produce outrageously awesome products.”
Get more responses to direct mail. Texting can even give that old classic, directmarketing, a new spin. Increase options and redemptions. Rather than getting them to fill out forms, you can gradually get data by texting them a question a week about what products they would like to see in your store, for example.
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