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CRM became more sophisticated, resulting in detailed monthly statements and targeted directmarketing. Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream.
Get more responses to direct mail. Texting can even give that old classic, directmarketing, a new spin. Here’s what their direct mailer said-. Increase options and redemptions. Winners were publicly awarded, drumming up more interest in participating in similar campaigns. You can also have a text loyalty program.
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