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CRM became more sophisticated, resulting in detailed monthly statements and targeted directmarketing. Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. We experimented with tap and go technology, both on cards as well as embedded in mobile phones.
Online and offline marketing need to work together, for best results. Texting has the personal touch of offline communication with the convenience of technology. Online marketing, as the name suggests, requires your audience to be online. Get more responses to direct mail. Here’s what their direct mailer said-.
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