Lightspeed Venture Partners

DECEMBER 3, 2010

Competition shifts from user acquisition to user retention. Today many e-commerce and subscription companies are growing very quickly through smart marketing. As I’ve mentioned above, I think the exchanges will continue to make it easier for direct marketers to reach their customers. How can you improve LTV ?

Internet 114

Internet eCommerce Advertising Flash 114

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 120

Analytics Retention Social Media Campaign 120