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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

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Landing Pages That Convert

www.chancebarnett.com

Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. Take care Paul [link] Simple Techniques Direct Marketers Use To Ensure Success Before Even Launching Products. Present the image of these sources (CNN, Newsweek, etc.) early on and prominently on your landing page.

SEM 47