Direct Marketing and Retention

Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics

Analytics Entrepreneur Retention Social Media

10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics

Analytics Retention Social Media Startup

Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics

Analytics Retention Startup Social Media

10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics

Analytics Retention Social Media Campaign

Introduction to Growth Hacking for Startups

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

Viral

Viral API Startup Retention

10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics

Analytics Retention Social Media Campaign

From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Thinking Aloud Aneace Haddad customer relationship management customer retention loyalty program Taggo' Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream.

Programming

Programming Turkey Social Media Redemption

Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement.

Retention

Retention Email eCommerce Software Review

Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

NOVEMBER 17, 2022

From a retention standpoint, John Jantsch (13:14): And I'm sure every industry has these players. And I think a lot of that is we have found a way to make it scalable, to leverage the Duct Tape Marketing System, mapped out the prospect journey. Retention is really important. But I, you're right.

Differentiation

Differentiation Sales Cycle Audio Networking

Why Startups Should Use Content Marketing from Day One

The Startup Magazine

OCTOBER 15, 2018

It is a set of custom marketing strategies you need to engage in to ensure that your product identifies, attains, retains and grows its demographic. Content Marketing Basics. Content marketing is a marketing method that involves disguising the direct marketing of a product to an audience.

Marketing

Marketing Social Media Campaign Startup

Power In Your Pocket – 6 Reasons Why Your Business Needs To Get On The App Bandwagon

YoungUpstarts

SEPTEMBER 28, 2017

You have to use the power of technology to reach your market and compete with the big boys in business. Improve Your Direct Marketing Efforts. Let’s face it, marketing through social media and your website simply isn’t enough. There is no better way to achieve this goal than investing in savvy app development.

Mobile

Mobile Retention Differentiation Direct Marketing

7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

MAY 3, 2017

Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. If you have a strong CRM, and an effective email marketing operation, you have a head start over plenty of advertisers, believe me.

San Jose

San Jose Customer Database Campaign

Triggered Marketing – The Marketing Trend Smart Businesses Are Embracing

YoungUpstarts

DECEMBER 7, 2017

Triggered marketing can be easily confused with the provision of loyalty programs to retain customer interest, but the former is about a lot more than that. Customer loyalty programs can help improve customer retention and repeat sales, but when used as the only marketing techniques, they lose a lot of their effectiveness.

Marketing

Marketing Analytics Campaign Email

2011 Consumer Internet Predictions

Lightspeed Venture Partners

DECEMBER 3, 2010

Competition shifts from user acquisition to user retention. Today many e-commerce and subscription companies are growing very quickly through smart marketing. As I’ve mentioned above, I think the exchanges will continue to make it easier for direct marketers to reach their customers.

Internet

Internet eCommerce Advertising Flash

Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

JULY 11, 2016

Report tangibly and make content marketing comparable to direct marketing channels. Don’t optimize your landing page, optimize your retention – look at early samples to do so. Optimize for the ‘Wow-Moment’ at the beginning of your retention curve – if you don’t know it: guess it.

PPC

PPC Analytics Video Non-Compete

StartUpRoar

Savvy Entrepreneurs Use Data Mining To Look Forward

10 Startup Prospects That Multiply If You Look Ahead

Trending Sources

Predictive Analytics is a Goldmine for Startups

10 Areas Where You Can Win With Predictive Analytics

Introduction to Growth Hacking for Startups

10 Ways To Use Analytics To Supercharge Your Business

From Loyalty Programs To Fan Clubs, A Paradigm Shift

Post-Purchase Emails: How to Boost Retention and LTV

Effective Ways To Differentiate And Scale Your Business

Why Startups Should Use Content Marketing from Day One

Power In Your Pocket – 6 Reasons Why Your Business Needs To Get On The App Bandwagon

7 Easy and Effective Customer Segments to Target in Facebook Ads

Triggered Marketing – The Marketing Trend Smart Businesses Are Embracing

2011 Consumer Internet Predictions

Key Insights from Every Speaker of Elite Camp 2016

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