Startup Professionals Musings

DECEMBER 1, 2014

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

NOVEMBER 17, 2021

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

MARCH 12, 2013

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 6, 2019

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 177

Analytics Retention Social Media Campaign 177

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Startup Professionals Musings

FEBRUARY 18, 2016

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 120

Analytics Retention Social Media Campaign 120

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I used to think that the success of my last startup was due to our software quality, thought leadership, patents, etc. Inflation: The Next Big Opportunity? While all this was true, something else was going on.

Programming 150

Programming Turkey Social Media Redemption 150