Duct Tape Marketing

NOVEMBER 17, 2022

I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. We'd never owned a marketing agency. Why don't you just focus on marketing?

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The biggest deal I’ve ever done was a sale of a $100,000 website. Adding Ad Revenue. I was still nervous because I hadn’t really invested that kind of money and negotiated a sale before, so I went to bed that night after I made the offer, wondering whether I was going to follow through with it. I had someone running the forum.

Technical Review 82

Technical Review Software Review Prospectus Audience 82

Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Austin Startup

FEBRUARY 24, 2019

As I’ve helped entrepreneurs find their own product-market fit and connected them to potential clients, investors, and Advisory Board members, I’ve spent a lot of time telling them about the “cool kids”. I’ve also, of course, been spending a lot of time talking about this with our rapidly growing sales team at data.world.

Software Review 48

Software Review Sales Cofounder Analytics 48

Startup Professionals Musings

SEPTEMBER 7, 2013

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

www.usatoday.com

JULY 16, 2012

Others, such as Loosecubes, are looking for a more consistent stream of revenue by switching to a subscription-based model. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

ConversionXL

JANUARY 26, 2017

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. And follow-up emails help facilitate positive brand sentiment which, in turn, leads to more sales.

Retention 48

Retention Email eCommerce Software Review 48

YoungUpstarts

DECEMBER 4, 2018

An online coupon site is basically an advertising platform that facilitates group buying deals via direct marketing. Online couponing sites drive sales faster than any other advertising platform. As consumers, we love free things and businesses are tapping into this psychology by investing in online coupon sites.

Revenue 113

Revenue Advertising Database Direct Marketing 113

The Startup Magazine

OCTOBER 21, 2021

It creates opportunities for direct marketing. It charges a 5% fee on revenue generated by emails it sends out. The goal of the app is to replace an email marketing team. You can gain more market segments that can bring you more sales. You can get access to a marketplace, letting you increase revenue.

Social Media 170

Social Media Email SMS Advertising 170

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. The aim nowadays should be to create great content that directly converts into sales. Report tangibly and make content marketing comparable to direct marketing channels. Personalized sales message. Change of statistics. Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

Startup Professionals Musings

APRIL 9, 2010

Yet a creative collaboration with your biggest competitor in the same industry may be the best opportunity for revenue and survival. Best of both creates a new market. Your competitor has strengths (maybe sales), and you have a different strength (maybe technology), appealing to overlapping segments. Cross endorsement.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

Berkonomics

AUGUST 1, 2013

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. LPC (Lifetime Profit per Customer).

Internet 75

Internet CPA Acquisition Revenue 75

Startup Professionals Musings

FEBRUARY 14, 2016

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JANUARY 11, 2015

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Occam's Razor

JULY 31, 2006

There is no other metric that will tell you less about your website than overall conversion rate (assuming you have more than $ 25,000 in sales on your website) but overall conversion rate is easy to measure so you should do it, I recommend using the definition above, and get it out of your system. # Then promptly forget about it.)

Analytics 115

Analytics Conversion PPC Metrics 115

Berkonomics

JUNE 25, 2020

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. CPA (Cost per Acquisition).

Internet 62

Internet CPA Acquisition Revenue 62

Tim Keane

JULY 16, 2007

A New old Idea: Direct Marketing Revisited » July 16, 2007. I just talked to a business owner the other day who has grown her startup nicely - 15% a year or so - up to revenue of a bit over $2.5MM. in new revenue. On revenue of $2.5MM, thats a 24% increase just to pay the bank.). in new revenue.

Wisconsin 60

Wisconsin Angel Investor Bootstrapping Startup 60

Duct Tape Marketing

FEBRUARY 27, 2025

His approach to business growth challenges the traditional sales mindset, proving that relationship marketing and trust-based sales strategies can generate more revenue than aggressive selling. Trust-Based Sales Work Better Consumers prefer buying from businesses they trust. It was pretty much done.

Database 53

Database Sales Networking Conversion 53

Duct Tape Marketing

JUNE 1, 2017

The revenue generating potential is there. The power of email marketing is real. According to Toast, the single CTA led to a 371% boost in clicks and a 1,617 increase in sales. The Baymard study revealed that $260 billion in potential sales can be recovered nationally by optimizing the checkout process.

Email 70

Email Customer Marketing Campaign 70

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Basically, folks who are already in the sales funnel. Customer segmentation is an old trick in the marketing book.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

DECEMBER 13, 2018

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Those with access to both products can: Move Salesforce data from Sales Cloud into GA360 for attribution reports, bid optimization, and audience creation.

Analytics 126

Analytics Cloud Audience Campaign 126

Up and Running

JUNE 22, 2016

Below you will find a list of six strategies and tactics real estate agents use to bring in additional revenue, or to maximize their current revenue. They’re the houses you might drive by with a sign out front that reads FSBO, or “For Sale by Owner.” In fact, it returns the same ROI as social media marketing.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

Startup Professionals Musings

JUNE 5, 2012

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. Up-sell related products after the initial sale. Cross endorsement.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Startup Professionals Musings

MAY 4, 2011

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. Up-sell related products after the initial sale. Cross endorsement.

Partner 225

Partner Non-Compete Merger Technical Review 225

Rob Go

AUGUST 10, 2011

This valuation is for a company with 200 million registered users (although a much smaller # are active) and estimated revenues of around $200 million, equating to a steep multiple of 40 times sales for the microblogging service. For years, Dell Outlet has famously used the platform to drive several million dollars’ worth of sales.

Advertising 62

Advertising Valuation Channel Distribution 62

Duct Tape Marketing

AUGUST 11, 2016

Is it revenue or is it bookings? It’s not often that I pull a dusty old marketing book off my bookshelf to talk about a more current marketing topic, but almost 20 years ago I stumbled upon Jay Abraham’s book, Getting Everything You Can Out of All You’ve Got , and I think what he shared in 2000 is still relevant today.

Acquisition 53

Acquisition Cost Customer .Net 53

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Her packaging class was so good that we sent every new marketer at SuperMac to take it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

OCTOBER 24, 2016

If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

mashable.com

JULY 18, 2012

This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics. Result: sale was made. I worked for On2.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

JULY 20, 2019

Generating revenue via email marketing requires strategy. Once you perfect your ecommerce email marketing strategy, conversions will soar. There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue. Experian took an even closer look, focusing on revenue.

eCommerce 90

eCommerce Email Conversion Marketing 90

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? Direct Marketing / Promotional Emails. Does one work better than the other?

eCommerce 48

eCommerce Email Conversion Marketing 48

Occam's Razor

JANUARY 28, 2013

"Let's just get people on the phone and our sales reps will convert!" " I realize that ADT has always done phone sales and is comfortable with that. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. And it is as if html has not been invented.

Web 165

Web Design Marketing Security 165

Occam's Razor

MAY 27, 2015

Our advertising will rain down massive revenues! !" Like you, when I went to MBA school I was told my marketing class that the ultimate nirvana state for a Marketer was to be able to deliver the right message (RM) to the right person (RP) at the right time (RT). These are non-trivial questions to answer.

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

APRIL 20, 2016

Most of the time, people don’t like jargon because it is bland, vague, and doesn’t mean much… Instead, it’s nice when a company tells you exactly what they do in plain language (create studio-quality videos in your browser)… But what’s the actual argument against jargon in terms of copywriting and online sales?

B2B 48

B2B Audience North America Boston 48