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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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8 Key Focus Elements Will Attract Startup Investors

Startup Professionals Musings

Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Focus means starting with a problem that is painful, rather than a technology, and showing how you can solve that problem better than anyone else. Solve one problem really well.

Startup 257
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Entrepreneurs Need To Keep Their Business Focused

Startup Professionals Musings

Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Focus means starting with a problem that is painful, rather than a technology, and showing how you can solve that problem better than anyone else. Solve one problem really well.

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Entrepreneurs Need To Keep Their Business Focused

Gust

Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Focus means starting with a problem that is painful, rather than a technology, and showing how you can solve that problem better than anyone else. Zappos logo via Flickr by Ben Spark.

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

Besides the loss of potential future revenue, any sunk costs (costs you initially incur to gain the customer) are unrecoverable. If you lose a customer due to price or other circumstances beyond your control, then fine. Today, though, technology has changed that model. Risk stepping out from behind technology.

Customer 170
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

SEO 122
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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Tech: Blogs. Technology Live. Talking Tech. Talking Your Tech. Sponsored Links Americans with heaps of stuff, skills and time are connecting online with tech-savvy and early adopters eager to share and rent homes, cars, tools and services in exchange for deep savings. Skip to Main Content. Game Hunters.