Startup Professionals Musings

APRIL 19, 2020

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Whole product " is a term I learned from Bill Davidows classic Marketing High Technology. Should you charge from day one, testing the revenue model first?

San Francisco 154

San Francisco Lean Metrics Design 154

www.usatoday.com

JULY 16, 2012

Technology Live. Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Skip to Main Content. Tech: Blogs. Game Hunters.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Startup Professionals Musings

JANUARY 14, 2023

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

Startup Professionals Musings

SEPTEMBER 7, 2013

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Startup Professionals Musings

NOVEMBER 2, 2013

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JULY 9, 2011

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

APRIL 9, 2012

Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

ConversionXL

NOVEMBER 4, 2011

A confused mind always says ‘no’, goes the old direct marketing adage. Stanford Persuasive Technology Lab’s web credibility guidelines is a must-read for all. CityCliq: 88.9% improvement. The winning headline is the one on the right. The offer is the deal you’re presenting to your visitor.

Conversion 109

Conversion Framework Technical Review Sales 109

Startup Professionals Musings

OCTOBER 2, 2018

Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out. Put your customer at the top, rather than technology. Expand marketing in channels that work and add others. Research the top digital channels for your business today.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

FEBRUARY 3, 2011

Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JUNE 4, 2010

Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 222

Social Media Media Marketing Social Network 222

Duct Tape Marketing

NOVEMBER 17, 2022

And we are not a tremendously innovative and technology savvy industry. So all that we're doing is looking inside of ourselves to get those ideas and concepts and marketing strategies. Then I want to talk to you about adding a new revenue stream to your business that will completely change how you work with clients.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

Duct Tape Marketing

OCTOBER 24, 2024

John Jantsch (00:16): What you just heard was a testimonial from a recent graduate of the Duct Tape Marketing certification intensive program for fractional CMOs marketing agencies and consultants just like them. 00:50): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Visit DTM world slash scale.

Customer 80

Customer Cloud Curation Columbus 80

Startup Professionals Musings

APRIL 9, 2010

Yet a creative collaboration with your biggest competitor in the same industry may be the best opportunity for revenue and survival. Best of both creates a new market. Your competitor has strengths (maybe sales), and you have a different strength (maybe technology), appealing to overlapping segments. Cross endorsement.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

Startup Professionals Musings

FEBRUARY 11, 2010

Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Startup Professionals Musings

FEBRUARY 14, 2016

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JANUARY 11, 2015

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). If the company did both things, revenue was $12. The marketing messaging and timing and all other signals for relevancy and offers used for this group was exactly the same as the control group.

.Net 120

.Net Campaign Channel Analytics 120

Startup Professionals Musings

JUNE 5, 2012

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. Companies today are paranoid, afraid that even their friends will steal their business. Cross endorsement.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Startup Professionals Musings

MAY 4, 2011

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. Companies today are paranoid, afraid that even their friends will steal their business. Cross endorsement.

Partner 225

Partner Non-Compete Merger Technical Review 225

Duct Tape Marketing

AUGUST 11, 2016

Is it revenue or is it bookings? It’s not often that I pull a dusty old marketing book off my bookshelf to talk about a more current marketing topic, but almost 20 years ago I stumbled upon Jay Abraham’s book, Getting Everything You Can Out of All You’ve Got , and I think what he shared in 2000 is still relevant today.

Acquisition 53

Acquisition Cost Customer .Net 53

mashable.com

JULY 18, 2012

On2 designed video codec technology which Google used to optimize its WebM video format. On2 Technologies. On2 Technologies. On2 designed video codec technology which Google used to optimize its WebM video format. There is no human to interface with so it is difficult to bring a company or technology to their attention.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Steve Blank

OCTOBER 24, 2016

If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. Apple under Cook has doubled its revenues to $200 billion while doubling profit and tripling the amount of cash it has in the bank (now a quarter of trillion dollars).

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. Apple under Cook has doubled its revenues to $200 billion while doubling profit and tripling the amount of cash it has in the bank (now a quarter of trillion dollars).

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Ben's Blog

JUNE 18, 2011

We are not in a technology bubble. We have not even taken a major step towards a technology bubble. So let us first ask if “a very high percentage of the population&# has bought into a distorted premise about the future growth prospects for technology. Horace Dediu, Asymco. All of those companies trade at high multiples.

Technical Review 60

Technical Review Software Review Valuation Internet 60

Steve Blank

APRIL 30, 2009

Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Occam's Razor

JANUARY 28, 2013

Songza demonstrates great use of technology, but not in an in your face look at how smart we are way. I expect that they'll have a beautiful brand experience, use fast-loading technology to do clever things, allow me to explore products, make smart recommendations. Don't you love happy customers and big revenues?

Web 165

Web Design Marketing Security 165

Occam's Razor

MAY 27, 2015

Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. I love it because of the technological coolness and scale it brings. Our advertising will rain down massive revenues! !" More technology. Let's go!

Analytics 60

Analytics Marketing Mobile Audience 60