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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. And so I think the better job we can do with that, hopefully the more we can impact that very long sales cycle to build trust a little bit quicker.

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Transcript of Getting the Meeting with Contact Marketing

Duct Tape Marketing

And we’re both marketers so we know that … I used to hear all the time at where I started out in direct mail and direct marketing that if you get a 1% response rate, you’re doing really well. We actually start bringing up the sales hit rate as well. That’s amazing.