Direct Marketing Sales Stock 
Startup Professionals Musings
JANUARY 14, 2023
Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.
YoungUpstarts
DECEMBER 5, 2013
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. What was still missing was a simple way to identify a customer at the point of sale. Previously estimated at 5% of sales, Rock and Ash now sees 30% of sales coming from repeat customers. That was a decade ago.
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Startup Professionals Musings
APRIL 19, 2020
Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.
Steve Blank
OCTOBER 24, 2016
If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. The irony is that in the 21 st century, the tighter you hold on to your current product/markets, the likelier you will be disrupted.
Steve Blank
OCTOBER 24, 2016
If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. The irony is that in the 21 st century, the tighter you hold on to your current product/markets, the likelier you will be disrupted.
ConversionXL
JULY 20, 2019
There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue. There are two primary types of emails that you should be concerned with in ecommerce: promotional (direct marketing) and transactional. a sale, an email), the more important context becomes. Not necessarily.
Startup Professionals Musings
SEPTEMBER 7, 2013
Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.
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