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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. What was still missing was a simple way to identify a customer at the point of sale. Previously estimated at 5% of sales, Rock and Ash now sees 30% of sales coming from repeat customers. That was a decade ago.

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10 Keys To Enabling Your Startup For Unicorn Growth

Startup Professionals Musings

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

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10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

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10 Tips For Building The Most Scalable Startup

Startup Professionals Musings

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

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Investors Love To Fund Solutions That Are Scalable

Startup Professionals Musings

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

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10 Actions To Make Sure Your New Business Will Scale

Startup Professionals Musings

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

The aim nowadays should be to create great content that directly converts into sales. Report tangibly and make content marketing comparable to direct marketing channels. Personalized sales message. Create personas and make them using real data (don’t fall into the stock photo trap). Need Keywords?

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