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A New old Idea: DirectMarketing Revisited » July 16, 2007. If occupancy costs, as an example, go from $45,000 to $135,000, thats almost $600,000 in new sales - just to stay even with the business as it is today. (On Wisconsin Angel Network Find Information about all of the networks in Wisconsin here!
They start with, say, a needed conversion to sales rate from a click stream and work back to the quantities and conversions at each step to achieve profitable results.). If you dont already know about it, check out the ECHO awards of the DirectMarketing Association. Once you have those, ask how each one can be validated.
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