Direct Marketing Semantic Social Network 
Both Sides of the Table
AUGUST 2, 2009
On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. Capture the data – the currency of online direct marketing prior to Twitter was the email address. Facebook.
Both Sides of the Table
AUGUST 3, 2009
LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). Much of this was highlighted at Twiistup.
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