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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Technical SEO implementation for paywalled content. Avoiding cloaking.

SEO 122
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Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing

YoungUpstarts

But the reality is, SEO is a super competitive practice, and ranking for top keywords requires a marketing budget you probably don’t have. If you’ve been working with a marketer who says otherwise, they’ve taken you for a ride. This practice is known as hyperlocal marketing, and it’s a strategy you need in your toolbox.

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10 Reasons Your Business Website Is Struggling To Convert Sales

YoungUpstarts

Besides, you’d never reach an audience of that size through other direct marketing. . The SEO Features Are Lacking. Users won’t find yours unless you actively direct them to it. . Users won’t find yours unless you actively direct them to it. . And subsequent conversions. . There are over 1.5bn websites online.

Sales 113
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

Sales 120
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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team.

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

If you own a small business, you should know that internet marketing is essential to your company’s success. There are so many great marketing strategies out there, like SEO, Local SEO, PPC ads, and more. But have you heard of geofencing? Why Geofencing Is a Great Choice for Small Businesses. .

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Why Startups Should Use Content Marketing from Day One

The Startup Magazine

It is a set of custom marketing strategies you need to engage in to ensure that your product identifies, attains, retains and grows its demographic. Content Marketing Basics. Content marketing is a marketing method that involves disguising the direct marketing of a product to an audience.

Marketing 153