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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Technical SEO implementation for paywalled content. Avoiding cloaking.

SEO 122
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10 Reasons Your Business Website Is Struggling To Convert Sales

YoungUpstarts

It’s Not Supported By Social Media. The website should be the key feature within your digital marketing strategy. Social media is key. . It is believed that roughly 3.5bn people use social media. Social media is free to use, so it would be very foolish to miss out on the opportunities.

Sales 113
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How to Start a Successful Consulting Business: The Complete 10 Step Guide (2019)

crowdSPRING Blog

Blogging and ebooks are great ways to establish authority, build your organic search ranking through strong SEO practices, and collect email address leads. Social Media. Consider using a social media management tool (like Buffer) to schedule all of your social media posts ahead of time.

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Why Startups Should Use Content Marketing from Day One

The Startup Magazine

It is a set of custom marketing strategies you need to engage in to ensure that your product identifies, attains, retains and grows its demographic. Content Marketing Basics. Content marketing is a marketing method that involves disguising the direct marketing of a product to an audience.

Marketing 147
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Are You Really Ready To Launch Your Business?

YoungUpstarts

Creative content that is SEO friendly to boost your search engine ranking position. Social media platforms that are used by your target audience. So, don’t discredit these ‘older’ ways of direct marketing. Your digital presence should be geared for your success: A seamless user experience on your website.

Viral 124
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Optimized Is the New Integrated

Duct Tape Marketing

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Appearances on popular podcasts and thought leadership on social media can establish your brand as an industry expert. SEO-focused content can drive new traffic to your site while providing prospects with a step-by-step guide to a persistent problem. SEO should lead with intent.