Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Social media demands two-way communication, rather than outbound only.

Social Media 289

Social Media Small Business Media Technical Review 289

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

YoungUpstarts

JULY 4, 2011

And here’s yet another: American Express OPEN launches YourBuzz , a free tool to help small businesses manage their online presence. Respond, re-tweet, take actions or create a new conversation on major social sites. Import customer profiles and contact information to segment direct marketing efforts.

Small Business 162

Small Business Management Aggregator Social Network 162

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Social media demands two-way communication, rather than outbound only.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JULY 9, 2011

I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” Social media demands two-way communication, rather than outbound only.

Social Media 261

Social Media Media Marketing Social Network 261

Lightspeed Venture Partners

DECEMBER 3, 2010

Social games overflow out of Facebook. While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Real time web usage outpaces business models.

Internet 114

Internet eCommerce Advertising Flash 114

Startup Professionals Musings

JUNE 4, 2010

I have a friend who runs a nationwide “traditional” business, and business is down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” Here are some specifics: Create a business profile on Twitter and Facebook.

Social Media 222

Social Media Media Marketing Social Network 222