From Airbnb to TaskRabbit to Zimride, sharing is becoming big business
www.usatoday.com
JULY 16, 2012
Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Only 3% were online when I started AOL.
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