article thumbnail

One Piece Of Advice Startups Might Not Hear – Direct Marketing Is Not Dead

YoungUpstarts

One of the best ways to grow both your market and your own personal network within that market is direct marketing, especially in print. There is only so much social media can accomplish and where it leaves off, direct marketing picks up – and vice versa. Networking at Its Very Best. Cost vs. Results.

article thumbnail

8 Key Focus Elements Will Attract Startup Investors

Startup Professionals Musings

One of the most common failures I see in startups is lack of focus. Investors hear this as trying to do too many things with limited resources, meaning the startup will not shine at anything, and will not survive the competition. Prioritize marketing channels. entrepreneur startup investor focus business' Marty Zwilling.

Startup 257
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been.

Analytics 246
article thumbnail

10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Investment risk management.

Analytics 248
article thumbnail

Introduction to Growth Hacking for Startups

VC Cafe

Paul Graham’s Startup Curve – avoid the “through of sorrow”! Growth Hacking isn’t viral marketing (although viral marketing is part of it). Growth Hacking isn’t viral marketing (although viral marketing is part of it). First Steps in Growth Hacking for Startups.

API 167
article thumbnail

Entrepreneurs Need To Keep Their Business Focused

Startup Professionals Musings

One of the most common failures I see in startups is lack of focus. Investors hear this as trying to do too many things with limited resources, meaning the startup will not shine at anything, and will not survive the competition. Prioritize marketing channels. business entrepreneur focus startup' Marty Zwilling.

article thumbnail

Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.