Direct Marketing Technology Viral 
Startup Professionals Musings
SEPTEMBER 28, 2012
They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.
Startup Lessons Learned
APRIL 7, 2010
Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Whole product " is a term I learned from Bill Davidows classic Marketing High Technology. Or should you focus on user engagement or virality?
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Startup Professionals Musings
OCTOBER 2, 2018
Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Put your customer at the top, rather than technology.
Startup Professionals Musings
NOVEMBER 2, 2013
They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.
Startup Professionals Musings
JULY 9, 2011
They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.
Startup Professionals Musings
APRIL 9, 2012
Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).
Startup Professionals Musings
FEBRUARY 3, 2011
Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).
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