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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

News is an especially challenging vertical since no site owns a newsworthy event. They also give publishers direct marketing potential with push notifications and newsletter subscriptions, all while secreting users away in a walled garden. If another website can pick up the slack, that’s going to happen.

SEO 122
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[ADV] Neil Billock On Rebuilding Puerto Rico: A Viable Market For SMBs To Penetrate

YoungUpstarts

To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country. Local businesses, in particular, will be able to take advantage of digital marketing as it increases their visibility and takes them to the forefront of the market.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

So we kind of have three different sub-verticals, and that also keeps it really interesting and really fresh. John Jantsch (19:23): It's funny, of course, this is gonna come to SMS and it's certainly email marketing, all the privacy things that are mm-hmm. We have the Not for Profit, which is a buy-in kind of life plan guarantee.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Ascenders and are the vertical strokes which rise above the body of a character or x-height. Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading ( De Lange et al.,

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. Let me pause here and explain my own background a bit because I think it will help make my points more clear. Digital retail spoke to my passion since I was a child. in honor of my mother. It is easier to do this than it may sound.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example).

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns.

San Jose 133